Since Google released their mobile friendly algorithm at the end of April, many businesses have been uneasy about the implications that this new release has for their websites. Now that the dust has settled, here’s a quick overview:
Google released a change to its algorithm that gives favour in search results to websites that are easier to read and navigate on mobile devices. Following the release of this update, websites that are not mobile-friendly, will start to see a drop in their search performance in relation to their more mobile-compatible counterparts when the search is from a mobile device.
The Mobile Age
For the first time ever, searches from mobile devices are outnumbering those from desktop computers. With mobile searches continuing to trend upwards, it is no surprise that Google made the decision to improve mobile search experience, by making it easier for searchers to find websites that are easily navigable and readable on a mobile device. It makes sense to favour a mobile website if you’re visiting a website from your mobile device.
Everyone wants to start 2015 off with a bang! You may want to shed a few pounds, save more money or spend more time with family. We thought we would join in on the fun and announce our new rebrand!
We are pleased to announce the rebranding of our industrial-focused B2B marketing services as ActiveConversion.
Over the last few months, we’ve poured our hearts and souls into our rebranding strategy to align our vision and commitment to help our clients succeed online with a technology-based sales and marketing system. We’re happy with our new strategy and are confident that you will be too.
Why are we rebranding?
In the midst of the biggest decline in oil prices since 2008, headlines in the industry seem to be a constant stream of “budget cuts”, “projects on hold”, and “reduced capital spending”. In this climate, many businesses within the industry will start 2015 with serious reflection and planning. While some companies may simply be bracing for the worst (or turtling like our picture) and waiting for better market conditions, the most resilient companies will adapt by adopting innovative technologies and strategies.
So what does this mean exactly? With the energy industry implementing plenty of cutbacks, agile companies will see the increasing importance of each project and customer to business, as well as a growing need to expand into markets that aren’t as impacted by the price drop. All of these considerations are heavily reliant on a company’s business development efforts. Of course in the current climate, many companies will be focused on streamlining operations and reducing costs, which is traditionally at odds with increasing business development efforts.
We’ve heard all the excuses before,
“Why pay for clicks in search engines, when I am already paying my sales team to find customers?”
This point of view could be costing your company leads and sales, the truth is that almost all business purchases are researched online before the deal is closed. Even if your Company has a 100% success rate when it comes to sales, I would bet that the person on the other end of the sale did at least one web search. Customers don’t have to pay to use Google, so it seems foolish for anyone to not do a little research before taking the plunge on anything from a $40 pair of headphones, to a multi-million dollar piece of industrial equipment. Even if your business development team is performing above your expectations, they still cannot reach as broad an audience as search engines.
“Customers don’t know what my product is, how could theysearch for it?”
The difference between Traditional and Online Marketing:
Online advertising spending in the US is expected to grow an additional 23.3% to $39.5 billion this year – pushing it ahead of total spending on traditional marketing forms (eMarketer). What is the reason for this trend? And how does shifting to an online-focused marketing strategy benefit B2B companies?
Most Traditional Marketing strategies involve one of four categories: Print (e.g., Yellow Pages ads, Brochures), Broadcast (radio & news), Telephone, and Direct Mail.
Online Marketing strategies involve methods where products and services are marketed through digital networks, such as the internet or mobile phone networks. Types of online marketing include: