Comments on: Just Browsing: Listening While Lead Nurturing http://b2b-marketingblog.activeconversion.com/2009/02/just-browsing-listening-while-lead-nurturing/ New Gen B2B Marketing - What a business needs to know to market today. Thu, 27 Oct 2011 16:27:17 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Steven Woods http://b2b-marketingblog.activeconversion.com/2009/02/just-browsing-listening-while-lead-nurturing/comment-page-1/#comment-150 Steven Woods Mon, 09 Mar 2009 13:43:53 +0000 http://b2b-marketingblog.com/?p=194#comment-150 Lynn, You make a great point in this article, and I definitely agree. I think that when marketing puts the effort in to truly understand the buyer, and where they are in their buying cycle, marketing will begin to lose their reputation for overcommunicating. I wrote a related piece on <a href='http://digitalbodylanguage.blogspot.com/2009/02/scoring-stages-of-buying-process.html' rel="nofollow">scoring the stages of a buying process</a> to understand where a buyer is. Those who are in the early, education phases are, as you say, "just browsing" and we as marketers need to facilitate their browsing rather than try the hard sell. Thanks for the post, a great read. Lynn,
You make a great point in this article, and I definitely agree. I think that when marketing puts the effort in to truly understand the buyer, and where they are in their buying cycle, marketing will begin to lose their reputation for overcommunicating.

I wrote a related piece on scoring the stages of a buying process to understand where a buyer is. Those who are in the early, education phases are, as you say, “just browsing” and we as marketers need to facilitate their browsing rather than try the hard sell.

Thanks for the post, a great read.

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