Comments on: Brochure vs Heart Rate Monitor for your SMB http://b2b-marketingblog.activeconversion.com/2009/03/brochure-vs-heart-rate-monitor-for-your-smb/ New Gen B2B Marketing - What a business needs to know to market today. Thu, 27 Oct 2011 16:27:17 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Merv Matson http://b2b-marketingblog.activeconversion.com/2009/03/brochure-vs-heart-rate-monitor-for-your-smb/comment-page-1/#comment-560 Merv Matson Mon, 13 Apr 2009 17:49:34 +0000 http://b2b-marketingblog.com/?p=244#comment-560 Great analogy. A good saleman is a solution provider. She presents viable solutions to people with a real need, and tries not to waste time on the no-need or no-solution cases. So if you could guage level of interest (heart rate) in specific message elements, you would, firstly, identify who to focus on, and secondly, shape your solution offering accordingly. Great analogy. A good saleman is a solution provider. She presents viable solutions to people with a real need, and tries not to waste time on the no-need or no-solution cases. So if you could guage level of interest (heart rate) in specific message elements, you would, firstly, identify who to focus on, and secondly, shape your solution offering accordingly.

]]> By: Zaki Usman http://b2b-marketingblog.activeconversion.com/2009/03/brochure-vs-heart-rate-monitor-for-your-smb/comment-page-1/#comment-559 Zaki Usman Mon, 13 Apr 2009 14:52:44 +0000 http://b2b-marketingblog.com/?p=244#comment-559 Great article. Something that can be taken a step further by integrating marketing intelligence tools into interactive PDFs. Read more here http://www.targetinfolabs.com/2008/11/how-about-using-spiced-up-portable.html Great article. Something that can be taken a step further by integrating marketing intelligence tools into interactive PDFs. Read more here http://www.targetinfolabs.com/2008/11/how-about-using-spiced-up-portable.html

]]> By: John Rynsburger http://b2b-marketingblog.activeconversion.com/2009/03/brochure-vs-heart-rate-monitor-for-your-smb/comment-page-1/#comment-409 John Rynsburger Mon, 30 Mar 2009 15:10:32 +0000 http://b2b-marketingblog.com/?p=244#comment-409 As I have experienced it in B2B, Automated Marketing solutions lets you maximize the frequency and relevancy of your contact level with the prospect... all set by the prospect. You can now know the prospects level of inquiry in your product... based on his now measurable/trackable level of interaction on your website. Automated Marketing is the tool to measure the level of interest.. and feeds the prospect follow-up information accordingly. Just enough and Just in time marketing. The prospect gets the information he needs to keep him engaged and active in the sales process when he needs it... and you start building a relationship with him.. all based on his measurable interaction with the website. You now have the opportunity to become a trusted advisor/industry expert with honest, topical and educational content sent to the prospect in emails, newsletters, webinars, and white-papers. Automated Marketing is a great tool to further develop a prospect.. but it goes hand in hand with topical and relevant content to present at the right time to the prospect. good article. John As I have experienced it in B2B, Automated Marketing solutions lets you maximize the frequency and relevancy of your contact level with the prospect… all set by the prospect.

You can now know the prospects level of inquiry in your product… based on his now measurable/trackable level of interaction on your website.

Automated Marketing is the tool to measure the level of interest.. and feeds the prospect follow-up information accordingly. Just enough and Just in time marketing.

The prospect gets the information he needs to keep him engaged and active in the sales process when he needs it… and you start building a relationship with him.. all based on his measurable interaction with the website.

You now have the opportunity to become a trusted advisor/industry expert with honest, topical and educational content sent to the prospect in emails, newsletters, webinars, and white-papers.

Automated Marketing is a great tool to further develop a prospect.. but it goes hand in hand with topical and relevant content to present at the right time to the prospect.

good article.

John

]]> By: Kevin Van Es http://b2b-marketingblog.activeconversion.com/2009/03/brochure-vs-heart-rate-monitor-for-your-smb/comment-page-1/#comment-366 Kevin Van Es Fri, 27 Mar 2009 22:21:59 +0000 http://b2b-marketingblog.com/?p=244#comment-366 I do most of my home renovation shopping online -- from appliances to faucets and tiles. All the while, a stack of reno brochures from the Home Show collect dust at my bedside. This heartrate tracking product definitely has merit. Great article. I do most of my home renovation shopping online — from appliances to faucets and tiles. All the while, a stack of reno brochures from the Home Show collect dust at my bedside.

This heartrate tracking product definitely has merit. Great article.

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