Comments on: Improve Email Subject Lines to Increase Open Rates

By: Bill Abramovitz

Bill Abramovitz — Sat, 02 Apr 2011 18:53:43 +0000

Hi, Jessica, I’ve come up against this problem with financial advertising. A good way to come up with alternative solution is to think about the benefit of the cash rather than the cash discount itself, e.g. “Drive Out of Debt in 2 Years,” “New Car Loan Pays Off in Time for Vacation.” Also, if this is an opt-in list and your customers are expecting offers, put the larceny up front in the subject line. In the body, sell the benefits of saving money or having the instant cash, e.g. Get a loan and celebrate at a fine restaurant.” The A/B splits are also an invaluable way to test your new ideas. Good luck!

By: Jessica

Jessica — Mon, 21 Dec 2009 17:29:40 +0000

Any suggestions for a company whose business is cash?
Nearly all the email we send to our customers (current and previous clients) revolve around “cash,” “money,” “current offers,” “discount”, or “free.” It’s simply the nature of our business.

How can I possibly NOT get flagged as spam when I’m emailing a current customer to offer them 50% off their loan fees or $75 free on a new loan? Because we don’t spam at all – all of our email recipients are current or past customers who have had a business relationship with us in the past. It’s a difficult email marketing situation.

By: Help Marketing

Help Marketing — Mon, 26 Oct 2009 03:51:47 +0000

Another way to improve email subject lines is with A/B test splits. Whereby you send two emails that are exactly the same but with varying subject lines.

Subject lines are the key to better open and clickthrough rates.