A Marketing Automation Guide to Lead Scoring
This is the fourth of ActiveConversion’s very popular “eHow To” guides. This one deals with using Marketing Automation to score the behavior of website visitors, and those who click through on emails, so that they can be automatically sorted for prioritization. From the summary:
Identify online behaviors that indicate interest or sales-readiness
Not all leads are created equally. A lead scoring system acknowledges this by assigning values to leads based on objective criteria. The lead score determines the appropriate action for that lead.
In establishing your system you should;
- Identify online behaviors that indicate interest or sales-readiness
- Assign point values to each of those behaviors
- Establish a score that defines “Sales-Ready”
With a contemporary marketing automation solution like ActiveConversion, today’s B2B marketers can reduce costs and increase revenue through prioritization with lead scoring.
To download this eHow To Guide on why, when, and how to implement an automatic lead scoring plan for your business, click on the image!
