Webinar Recording- Learn How to Substantially Increase Your Trade Show ROI
If trade shows are an important part of your marketing strategy then you understand that they are one of the best ways to do both lead generation and face-to-face networking with a large group of qualified prospects. After a trade show, companies struggle with following up on a long list of inquiries with attendees, most of whom are not sales ready, and get neglected by the sales team who focus on ‘hotter’ leads.
Yves Matson, Senior Account Executive at ActiveConversion, & Nancy Nardin, President at Smart Selling Tools shared some strategies and tactics around increasing trade show ROI.
Attendees learned how equipping their company with simple and easy to use marketing automation software drives several benefits that increase trade show ROI:
Other topics covered were:
- Who is visiting your website right after a trade show
- if you are “top of mind” enough for them to investigate you after a trade show, they are your best prospects! - How to automate an email nurture campaign after a trade show
- instead of having sales follow up with the entire list, have them focus on those that show engagement, even if that engagement is months later - Track the effectiveness of various trade shows and compare the return on investment against each other
Download the recorded webinar from: http://www.activeconversion.com/webinar/webinar-june-2010-access.html
Download the presentation from: http://www.slideshare.net/activeconv/activeconversion-increasing-trade-show-roi
