In this digital age, a web presence is important for the success of a business. A website shows what your company is about: it is the digital face of the company.
Here are our top 4 tips for getting the most out of your new website:
1. Know Your Website Goals
What do you want your new website to accomplish? In order for the new website to perform, you need to define what the site should accomplish. Here are a few ideas to consider:
Improve the business’ credibility
Share the great resources you have created for clients
Drive sales via online forms and customer contact campaigns
2. Know Why to Hire the Professionals
Experience: A professional web design company has usually created hundreds of websites and can draw from that experience to help keep the project running smoothly. This means fewer delays, better, conversions, and a more usable professional result.
Professional Design: Your website is the virtual face of your company. Make sure it looks as good online as it does in person.
Increase Conversion: Good design companies not only make your site look good, they make it usable as well. A properly designed site will direct users towards the end goal of your site, whether it is a form for more information, online sales, or requesting a demo.
3. Prepare Content
Most design companies will require you to supply the content for your website. This includes text, photos, PDFs, or client resources for every page. The sooner you provide quality content, the more likely your website will be able to launch on time.
4. Review the Design Company’s Portfolio
Any design company worth their salt has a portfolio of their past projects. By reviewing their previous work, you can get an idea of what your site would look like. When reviewing a portfolio, try and keep the following things in mind:
Usability: are the websites easy to navigate?
Design: Does it look professional?
Conversion: Does each page suggest logical actions that create deeper engagement? (Contact us, see more, related topics, etc).
Contact Information: Is it easy to find?
Doing some advance planning for your website will ensure the success of your new website. Just follow these 4 easy steps and maximize your website’s potential.
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About Martha Boulianne
Martha is the resident marketing lead at ActiveConversion. You'll find her behind much of the content, design, and social media efforts that help continue to grow our online presence. She has spent her professional life developing mad skills in web design and conversion optimization, and spends her time not at work charging around after her family and making things.