In the age of smartphones, it can be difficult to get the attention that you need to convert sales. The problem that you are running into is that you are casting your net too wide. By reaching out to people who are not just in your area, but around the world it can lead to lower search engine results. Those in your area simply cannot find your business because they do not know that you are right around the corner. They think that your company is based somewhere else and therefore they do not even consider buying from your company.
To make sure that you are visible to a great portion of the population, it is a good idea to make sure that your company is listed through local SEO. Those using their smartphones to find local businesses will have an opportunity to find your business on their browser and you will have an easier time of making more money with the people in your area. Smartphones are just one of the ways in which you will reach your clients. You will also reach those in your area using desktops and laptops to find your business. Because many want to invest more in local businesses, showing up through local SEO will help you to convert more interest into more sales.
Getting Found on Smartphones
Smartphones are loaded with apps which allow people to look up all sorts of businesses in the area that they are in. While many will use these features to find things like restaurants and hardware stores, others will use it to find a good location to buy business POS systems. It does not matter what kind of business you are in, it is a good idea to get to know these different apps and how you can make sure that your company is being listed through the apps. Often it will take nothing more than simply applying with the company to be listed on their app. In some cases, you might have to pay a fee.
Getting Found by Search Engines
Being listed with the search engines by those looking for what your business has to offer means entering your location. When someone who has a location near you is looking for what you have to offer, you will be listed before others who are outside the area. Doing so will help to make sure that even if you have a poor showing overall for search engine ranking, you will be able to be found at the top of the list by those in your area. Best of all, they will be able to see your location on a map.
Converting Interest into Sales
Once people have found your location on the map, it is a good idea to cash in on the local appeal that your business might have. Show how your business is a member of the community and why they are going to find better results by doing business with you. You can cash in on the goodwill which is generated by supporting local businesses.
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About Jim Wong
Jim is a digital veteran with over 10 years of experience driving digital strategy and leading multi-discipline teams for national & local brands in over 20 industries. His expertise is in leveraging digital marketing to market businesses smarter and better through a data focused, performance ROI driven approach.