Search Engine Optimization (SEO) is becoming increasingly important in the marketing process, especially B2B SEO for industrial companies in drawing potential customers to your website. It only requires a few simple things to improve the SEO on your website and ultimately increase traffic. With the high usage of search engines to find sites, B2B SEO is a practical investment when it comes to an online marketing plan. SEO can be broken into four main areas including keyword research, on-page optimization, content development and link building. Follow subsequent blog posts for more detail and depth on ‘The Four Key Concepts’.
1. Keyword Research
Although many spend little time on this process, it creates the backbone of your SEO and is important to invest time in creating a successful campaign. You want to ensure your keywords are Relevant and Conversion Friendly; that they have an Ample Search Volume and are Realistic.
A common mistake is to target all your keywords to the homepage; however targeting different keywords to different areas of your business maximizes optimization. For Industrial businesses, be sure to your specific, long tailed keywords for your B2B SEO. This will allow customers who are specifically looking for your product offering to be able to find you while conducting their google search.
2. On-Page Optimization
It’s important to produce engaging content for visitors as oppose to focusing efforts on search engine directed content. Here are a couple steps to follow in producing content: Brainstorm topic ideas from other sources online, collate ideas by identifying a few headlines and key points to your piece, and refine by identifying keywords that search engines can target. Next produce your piece, but don’t force the issue, and lastly, share among as many channels as possible.
Google talks about the importance of encouraging links to your website, instead of building them yourself. Here are some low cost tactics that can help you with this; make sure Article Submissions are targeted towards high quality websites, create press release submissions to spread the word, and guest posting on relevant websites that may help you to produce content directed towards their audience.
Even though you’ve completed ‘The Four Key Concepts’ you’re not quite done. All of your efforts can be wasted if you don’t analyze your performance. Best practices for analyzing your website will be available in subsequent posts along with a more in-depth look into ‘The Four Key Concepts’.
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About Jim Wong
Jim is a digital veteran with over 10 years of experience driving digital strategy and leading multi-discipline teams for national & local brands in over 20 industries. His expertise is in leveraging digital marketing to market businesses smarter and better through a data focused, performance ROI driven approach.