De-Zombify Your Industrial Website Part 2: Complete the Quiz!
Every good zombie movie needs a second, third, fourth… or even sixteenth installment. To follow this trend, here is part 2 of our zombie website quiz (part 1)!
Once you’ve completed this quiz, you will know for sure if your website is in dire straits:
Question #3: Who made your website?
A) Your child
B) Your co-worker’s buddy’s pal from high school
C) An outsourced website company
D) A website and conversion guru with track record of b2b marketing strategy success
If you answered A, B, or C, I hate to break it to you, but your website is probably gnawing on human brains as we speak. Unless your cousin, co-worker’s buddy’s friend, or dog is an online marketing expert, your website is probably full of errors that affect SEO, usability, and inevitably, sales. To de-zombify your website, get someone who really understands online marketing to make you a beautiful website that will bring you leads and credibility.
Question #4: On my website, I have content that…
A) Doesn’t exist
B) Is copy and pasted from a brochure we made last year
D) Communicates exactly what my prospective clients are looking for such as the services we offer, contact information, and what makes my company better than the competition
Bad content is an instant turn-off for visitors. When visitors read bad content, they get the same feeling they got when they saw Paranormal Activity 4… utter disappointment. Good content is well-organized, readable, and communicates exactly what your visitors are looking for. This is why D is the correct answer. This website communicates the company’s competitive advantage and important contact information in a readable way.
The Final Score
If you answered D to all 4 questions of our 2-part zombie quiz, then congratulations – your website is a living, breathing, zombie ass-kicking hero! Your website is much like Rick from The Walking Dead, just shooting and cross-bowing the zombie competition. Good on you!
If you answered A, B, or C to any of the above questions, your website is in serious need of a zombie antidote. Be sure to contact your nearest B2B online marketing expert to help de-zombify your website and revive your sales leads!
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About Martha Boulianne
Martha is the resident marketing lead at ActiveConversion. You'll find her behind much of the content, design, and social media efforts that help continue to grow our online presence. She has spent her professional life developing mad skills in web design and conversion optimization, and spends her time not at work charging around after her family and making things.