Say you’re a company in the natural gas extraction industry and need on-site medical support, and don’t have a preferred vendor yet. In the past you would go to an industry directory to find a medical service provider. Now you can just do a quick Google search on your smartphone to get the information you need instantly. Inbound marketing makes potential clients’ searches work for you.
What is inbound marketing?
Inbound marketing works by gaining customers’ interest, makes your business easy to find online, and draws your customers to your website. It does this by using marketing like SEO, social media, and blogs.
How does inbound marketing works?
Why should energy service providers use inbound marketing?
Upcoming post: Marketing Automation. Did you know that a sales team can spend up to 70% of their time contacting people who aren’t ready to buy? With an automated lead generation system like ActiveConversion, your sales team will receive a constant stream of qualified leads.
About Renee Matsalla
Renee holds a Bachelor of Commerce in marketing, and loves to dig into marketing research to find the ideal ways to optimize or run campaigns. She works to drive awareness, understanding, and adoption of marketing best practices with positioning, messaging, and marketing materials.