Online advertising just got even easier with Google’s new tools for planning your online media buys. Google Ad Planner help advertisers match what they sell, with the demographic that is most suited for what they sell, on the websites that most likely has that demographic. So what that all means is you/we can easily find and advertise on the websites most likely to be interested in what you’re selling
You may think you already know what they are, but with millions of websites out there, it is a lot of work going thru them, and figuring out if this is an appropriate website (and adding more). The info includes gender, income range, and education, that can make your ad planning much easier by being able to target exactly who you want to see your ad. It will also make finding that kind of websites very easy.
This had been a problem with Google’s contextual ads before, which were keyword based, but could show on almost any website, unless you spent a lot of time specifying which websites you wanted to show the ad on. Most people didn’t, and as a result, the click thru rates for contextual ads were usually very poor, especially compared to search ads. Google Ad Planner fixes that, and you will see contextual ads really start to take off as a result if you know how to take advantage of it.
Google Trends is related and pertains more to being able to ‘loosely measure’ the website traffic of a particular URL. Similar to Alexa and Compete, it uses a ‘trend’ to give an idea of how much traffic a website gets, relative to another similar website. You may have seen Google Trends in another format, as a way to find the most searched keywords for the week, like ‘Angelina Jolie’.
With tools like this, you can see why Google is going to continue to dominate online advertising and search engine marketing for the foreseeable future. The others have a lot of catching up to do to keep up!
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About Dayna Cosgrove
Danya is a creative professional specializing in web design and development, with experience in marketing, advertising, and graphic design.