One of the best and easiest ways to get PR is to issue online press releases. There are a number of outlets such as PRweb or PRLeap. In addition to getting the word out to thousands of news and blog outlets quickly and at low cost, SEO’ed press releases have the additional value of getting indexed almost immediately. They also enjoy the benefit of being fresh and can get high rankings for the keywords it is using.
A search engine optimized press release can reach thousands of people if handled correctly. Google and Yahoo search engines and news is how today’s journalists and reporters get their sources and facts. Here are some stats from PRWeb’s website that press (pun intended) home this point:
98% of journalists go online daily
92% for article research
81% to do searching
76% to find new sources, experts
73% to find press releases
On an average day, 68 million American adults go online
30% use a search engine to find information
27% get news.
As you can see, the Internet is or is fast becoming the source for news and a properly SEO optimized press release can get you noticed far eaiser than traditonal press release outlets. This is because your release will be keyworded, so that can be much more easily found by journalists who are LOOKING for your content and news!
Online news outlets that are hungry for new content, along with bloggers who are looking for news, will quickly publish your release in the hopes of attracting visitors.
There’s a modest cost for this, and in addition to get your ‘news’ out there, it will give your website some Google ‘juice’ if the content is properly linked back to your website. This will increase your website’s visibility temporarily. All this will result in more traffic to your website, which usually isn’t a bad thing.
Be sure to also put the press release on your website to get even more bang for your buck.
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About Dayna Cosgrove
Danya is a creative professional specializing in web design and development, with experience in marketing, advertising, and graphic design.