Lead Management + Sales Optimization = Best-In-Class Sales Performance
Are you interested in achieving sales growth with existing resources? Businesses are increasingly turning to sales optimization and lead management which frees up time for sales representatives to focus on high yield activities like engaging qualified prospects and closing sales. Download this eGuide to learn how lead management can help you achieve best-in-class sales performance.
Industry surveys indicate that only 10 to 25 percent of all leads are sales-ready, meaning prospects are interested and ready to buy. A similar percentage of leads are not qualified at all. This means 50 to 80 percent of all leads generated can result in wasted effort if handled inappropriately.
By implementing a lead management system, the quality of leads will increase while the quantity of leads will decrease. Marketing will see a higher percentage of leads being followed up and sales will see a gratifying increase in the quality of leads presented to them. Companies that have implemented these tools have experienced a 30% or higher lead to sales conversion rate.
A significant advantage introduced with marketing automation systems is the capability to alert the appropriate sales representative at the moment any lead becomes sales-ready. This further reduces the load on the sales force and increases their effectiveness.
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About Ritu Singh
Ritu has over 10 years of experience in planning, facilitating and executing marketing programs. She is passionate about marketing and driven to help start-ups and small to large companies market products and services online and offline.