You likely must have heard about social media by now. Social media is not a personal communication tool anymore – you can use it for your business as well. You may have noticed that a large number of websites have the three most famous; Twitter, Facebook and LinkedIn symbols on them so you can easily follow and broadcast websites that you like. This has been quickly adopted by those in the ‘know’ because it makes it easy for your social networks to know about websites that you like.
In fact, you can now give the Facebook ‘thumbs up’ for websites, assuming the website has the Like button installed. On April 21, Mark Zuckerberg, founder of Facebook announced that there will be over 1 billion likes across the web in the just first 24 hours of the “Like” button. Over a million websites have added this feature to their websites and blogs in just 48 hours, and the number grows steadily each day.
So why should you care? You now have the ability to harness the power of other people’s virtual networks to bring visitors that might be interested in what you do – without spending a dime or pushing them to react! It also has instant credibility because it was passed by a friend or business associate. And don’t think it’s just about your small network of 100 friends, but also about those 100 people’s networks.
Besides the obvious referral your website might get, there are SEO factors at work in the background, making your website/blog come up more frequently on search engines, that will get search engine and ‘feed’ traffic as well. You can get heard over the noise by letting your social network endorse your content. Google likes to rank content that is popular with real human beings, and this is an easy way to that.
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About Jim Wong
Jim is a digital veteran with over 10 years of experience driving digital strategy and leading multi-discipline teams for national & local brands in over 20 industries. His expertise is in leveraging digital marketing to market businesses smarter and better through a data focused, performance ROI driven approach.