This is the fourth of ActiveConversion’s very popular eGuides. This one deals with using Marketing Automation to score the behavior of website visitors, and those who click through on emails, so that they can be automatically sorted for prioritization. From the summary:
Not all leads are created equally. A lead scoring system acknowledges this by assigning values to leads based on objective criteria. The lead score determines the appropriate action for that lead.
In establishing your system you should;
Identify online behaviors that indicate interest or sales-readiness
Assign point values to each of those behaviors
Establish a score that defines “Sales-Ready”
With a contemporary marketing automation solution like ActiveConversion, today’s B2B marketers can reduce costs and increase revenue through prioritization with lead scoring.
Download this eGuide on why, when, and how to implement an automatic lead scoring plan for your business today.
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About Jim Wong
Jim is a digital veteran with over 10 years of experience driving digital strategy and leading multi-discipline teams for national & local brands in over 20 industries. His expertise is in leveraging digital marketing to market businesses smarter and better through a data focused, performance ROI driven approach.