Having a thoughtful, client-centric business website can do wonderful things for your business. Here are just a few of the advantages of a well-planned and executed site:
First impressions count, and each company has the same amount of ‘storefront’ space on the internet. They’re all judged by the presentation, usability, and usefulness of the website, whether it’s a mom-and-pop joint or a fortune 500 company.
When your website optimization and online marketing are well-executed, your website will be able to reach many more individuals than a similar-costing print or TV advertising campaign. Having a search-friendly site will help more people interested in your product or service discover you.
Track sales and marketing campaigns
When using your website tracking systems like Google Analytics in conjunction with a marketing and sales automation product such as ActiveConversion, you will not only be able to tell how many people access your website but target the users who are most interested in your products and services.
Highlight your expertise
Every company has an area they excel at. Use your website to highlight what makes your business unique and great.
Enhance customer service
Within a few clicks, prospects contact you, find out about products and pricing, store hours, and more. This saves you the time it would take to answer all these questions in person and gives customers a sense of assurance that you’re there for them, 24/7.
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About Fred Yee
Fred Yee is the founder and CEO of ActiveConversion, a company that makes online marketing work for industrial companies. Fred was voted as one of the 40 Most Inspiring Leaders in Sales Lead Management in 2017, and his work with ActiveConversion has helped hundreds of businesses succeed online. ActiveConversion is Fred’s third successful company, and he continues to explore the possibilities of technology in industrial sales and marketing.