Having a thoughtful, client-centric business website can do wonderful things for your business. Here are just a few of the advantages of a well-planned and executed site:
First impressions count, and each company has the same amount of ‘storefront’ space on the internet. They’re all judged by the presentation, usability, and usefulness of the website, whether it’s a mom-and-pop joint or a fortune 500 company.
When your website optimization and online marketing are well-executed, your website will be able to reach many more individuals than a similar-costing print or TV advertising campaign. Having a search-friendly site will help more people interested in your product or service discover you.
Track sales and marketing campaigns
When using your website tracking systems like Google Analytics in conjunction with a marketing and sales automation product such as ActiveConversion, you will not only be able to tell how many people access your website but target the users who are most interested in your products and services.
Highlight your expertise
Every company has an area they excel at. Use your website to highlight what makes your business unique and great.
Enhance customer service
Within a few clicks, prospects contact you, find out about products and pricing, store hours, and more. This saves you the time it would take to answer all these questions in person and gives customers a sense of assurance that you’re there for them, 24/7.
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About Fred Yee
Fred Yee is the founder and CEO of ActiveConversion, a company specializing in industrial online marketing, marketing automation, and demand generation. His work with ActiveConversion has helped hundreds of businesses succeed online and expand internationally. Fred was voted by the SLMA as one of the Top 50 Most Influential in Sales Lead Management for two consecutive years, and continues to gain recognition for his work in online marketing.