Blogging is considered to be one of the most effective methods of pull marketing. Prospective buyers are drawn towards the valuable content offered on the blog.
Another channel that can be used for sharing valuable content to increase your inbound marketing reach is to publish and engage in social media. Sites such as Twitter and LinkedIn have proven to be great tools for B2B companies, and Facebook is not far behind.
Twitter, a micro-blogging community, provides a portal to learn the behaviors and habits of the end consumer. For B2B companies, this is a fantastic tool to understand their customer’s customer.
LinkedIn is a social media portal designed for businesses and business-people to connect with each other and share knowledge, ideas, and opportunities. This has become the go-to tool for finding experts, employment opportunities, and potential employees.
ActiveConversion recently conducted a webinar on SEO, Content, and Social media. This webinar examined inbound marketing and the value of content in generating thought leadership and credibility for your company, products, and services.
You have a fabulous corporate blog set up. What do you do with it now?
About Jim Wong
Jim is a digital veteran with over 10 years of experience driving digital strategy and leading multi-discipline teams for national & local brands in over 20 industries. His expertise is in leveraging digital marketing to market businesses smarter and better through a data focused, performance ROI driven approach.