How Email Marketing Increases Conversion Rates for Lead Generation Companies
What is Email Marketing?
Email marketing is a form of direct database marketing and is an essential part of any online marketing campaign. Potential customers are nurtured by a series of emails designed to gradually increase prospect engagement until they are sales-ready.
Targeted emails are an effective and cost-efficient way to inform prospects of a new product, service, or update that may interest them. Combined with analysis programs, such as Active Conversion, lead generation companies are able to gauge where leads are in their sales cycle and how to appropriately target them.
How FP iMarketing can Increase Conversion Rates with Email Marketing:
FP iMarketing provides a full-cycle system that nurtures leads over multiple emails. Our conversion marketing drip campaigns can be can be designed to automatically nurture leads and prospects at set intervals. This will save you time and money while dramatically increasing conversion rates and return on investment.
Our team of internet marketing specialists has the experience and expertise to help you create a campaign tailored to your company and industry needs. Our start-to-end solution will not only nurture prospects but will also identify and respond to interest from website visitors. Your goal is to generate more sales and we can help you identify WHO is interested and WHEN they are ready to buy.
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About Renee Matsalla
Renee holds a Bachelor of Commerce in marketing, and loves to dig into marketing research to find the ideal ways to optimize or run campaigns. She works to drive awareness, understanding, and adoption of marketing best practices with positioning, messaging, and marketing materials.