There is a little-used tactic in the world of marketing – it’s called education. So why do I need to educate my customers? If you help to educate them, you are building a relationship.
A relationship based on knowledge gained is very strong. If you want a repeat customer, teach them about your area of expertise. Give them the knowledge that makes them confident about the market you are an expert in. This far increases the likelihood that they will use your product or service.
Reciprocity is a strong force. Foster a more informed customer, and they will recommend you to others!
So how does one to this? That is where blogging, social media, webinars, and whitepapers all provide you the opportunities to not only reach your target audience but to teach them. After all, it’s better than a banner ad (push/outbound marketing), and a whole lot more fun!
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About Jeff Rouse
Jeff Rouse specializes in meshing business needs with innovation, sales/marketing, talent identification and technology. In his spare time Jeff invests in tech startups and fondly recalls a past in which he trounced the world of professional poker.