At the end of October, Google released it’s latest PageRank (PR) updates. Has your Google PR gone up or down on your website? One of our brand new websites has gone from PR0 to PR5 in just two months and we thought we’d give you some insight on how we did this.
As many of you may know, Google PageRank is based primarily on a link analysis algorithm that is similar to a ballot system. When one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important that page is assumed to be. It is also calculated on the quality of those links. A handful of links from authoritative, trustworthy, relevant pages far outweigh hundreds of links from so-so sites. Keep in mind, the Google algorithm doesn’t solely rely on this and has literally hundreds of factors, but that is a primary factor.
Here are our tips on improving your Google PageRank:
1) Create professional and useful content or applications on your website. When people find your content valuable, they will likely link and reference to your web content.
2) Provide client testimonials to your vendors. They will be happy to post your testimonial on their website and link to your website to show that its legitimate and credible (format the testimonial with a link).
3) Post insightful comments on blogs related to your industry (like this one!). Avoid simply commenting with just “good post”. In your comment, demonstrate a shared experience or even challenge their idea with relevant sources. Make sure that in your profile, your name links back to your website.
4) Your partners and clients are also good sources of relevant inbound links. Work diligently at getting links from them.
5) Does your business have other websites? Make sure you create links to your website from your other web properties (but make sure these are not mirror sites.)
There are more ways to get credible inbound links, such as getting a link building campaign done by professionals. Building up Googe PageRank through a link building campaign requires creativity and hard work. The upside is once you’ve earned a good Google PageRank for your website, the payoff is long term. You’ll get ongoing ‘free’ visitors from Google that you wouldn’t have otherwise.
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About Jim Wong
Jim is a digital veteran with over 10 years of experience driving digital strategy and leading multi-discipline teams for national & local brands in over 20 industries. His expertise is in leveraging digital marketing to market businesses smarter and better through a data focused, performance ROI driven approach.