When you have an online presence, there are a few things which you need to pay attention to in order to be a success. One of the major things to pay attention to is lead generation. After all, this is one of the premier reasons for having a landing page and an online presence, to begin with. The more optimized you make your pages, the more leads you can enjoy. Below are five elements you simply must have on your landing page to make sure you will get the leads you are looking for:
1. Use a Good URL
The URL is not only the way that your prospective clients will find you. It is also the way search engines find your website. To make sure your page is search engine friendly; it is a good idea to make sure that your URL uses keywords as much as possible. You should also make sure to opt for dashes rather than underscores.
2. Prove You Are Trustworthy
One of the biggest problems most people have with giving up information is they feel they will be scammed in some way. Make sure to include everything from the Better Business Bureau (BBB) logo to customer testimonials to Privacy Statements. These will reassure people you won’t use their information in a fraudulent manner.
3. Call to Action
Always remember those who are on your landing page are looking for something. Give them a reason to click through to the free downloads, demos, reports or other freebies. Make sure you direct people to the content they are looking for through short copy with a distinct call to action.
4. Consistently Test Your Landing Page
Make sure you are checking the effectiveness of your landing page on a regular basis. The more often you are checking in, the more likely you are to catch anything which is falling short of your goals so you can make necessary changes.
5. Thank Your Visitors
Whenever you score a lead, make sure you thank those who gave up their information. Do not make them regret giving you their information. Make sure the thank you confirmation screen also includes another offer they can take advantage of. Above all else, make sure the thank you email is short, to the point and concisely written. You do, after all, want to make sure that you leave a good impression on would-be clients.
These are just a few of the ways you can optimize your Landing page for lead generation. These can help you to get better results than the average telemarketing company, and for a fraction of the cost. You can also hire a professional company to help you with this kind of project.
About Jim Wong
Jim is a digital veteran with over 10 years of experience driving digital strategy and leading multi-discipline teams for national & local brands in over 20 industries. His expertise is in leveraging digital marketing to market businesses smarter and better through a data focused, performance ROI driven approach.