With the holiday season right around the corner, does your small business have its email marketing campaign in place and ready to go? If not, you could be left scrambling at the last minute.
The holiday season for many small businesses can be a make or break time.
For those in the retail business, for example, the holiday rush can be an opportunity to make up for lackluster sales earlier in the year. For small businesses that have a tough time selling over the holidays, it can place them in a very precarious position heading into the next year.
In the event your company’s got questions regarding its email marketing opportunities with the coming holidays, here are some thoughts to consider:
The bottom line is that the holiday season demands much attention from consumers; make it so that you’re at the top of their shopping wish list.
About Jim Wong
Jim is a digital veteran with over 10 years of experience driving digital strategy and leading multi-discipline teams for national & local brands in over 20 industries. His expertise is in leveraging digital marketing to market businesses smarter and better through a data focused, performance ROI driven approach.