Search Engines vs. Directories for Business Advertising
In today’s growing online world, many established businesses are allocating more advertising dollars to online marketing in comparison to directories, such as Yellow Page ads. So why are people opting to use search engines and SEO professional services more frequently?
Directories Limit Your Business:
When a person looks for a listing in either an online or paper directory, they look under a specific category. As a result, your business must be listed in that category to be seen, which can be quite limiting for a company that offers many products/services. This is perhaps one of the main reasons why many businesses are using Yellow Page marketing and other forms of directories less frequently. And let’s be real here…would you rather look something up in an indexed book/online directory or use Google to do the same thing in half the time?
Search Engine Marketing and SEO Professional Services Maximize Visibility:
When people perform a search on the internet via search engines like Google, Bing, or Yahoo; thousands of results are produced. Out of these results, users tend to visit websites that are at the top of this list due to the perceived relevance of their search term. Have you ever wondered how some websites get placed in this “optimal zone” compared to others?
The answer is Search Engine Optimization. This powerful online marketing technique can rank your website higher than other businesses operating in the same industry. Keyword research and positioning can help boost your website’s search engine visibility and rankings so that your customers find you first! This is where SEO professional services and experts at this form of marketing come into play, and that’s us! Contact us today for your free SEO consultation.
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About Renee Matsalla
Renee holds a Bachelor of Commerce in marketing, and loves to dig into marketing research to find the ideal ways to optimize or run campaigns. She works to drive awareness, understanding, and adoption of marketing best practices with positioning, messaging, and marketing materials.