In companies of every size, sales are down and quotas are not being met. “The Meeting” has occurred, the one where sales and marketing heads have asked for ideas on how to increase sales. “Well, we could do more with our website”, is what emerges because everyone in the room knows just how much they themselves use Google to find the products and services they buy. This is where I come in, as they’ve contacted my company. I let them know that the bad news is this is step 1 of 6, but that the good news is the six steps are relatively cheap and easy to implement. Most importantly, for the same cash asked for by traditional advertising, these steps deliver HUGE return on investment and over many years.
Do these things because:
The entry price is low – these eMarketing solutions cost a relatively little and very quickly let SMBs punch well above their weight.
Low change risk – these activities don’t replace the relationship selling that SMBs know – it just lets them eliminate the cold calling that uses their time inefficiently.
Low surprise risk – budgets for these activities are fixed, and the ROI feedback is exceptional.
Low time risk – these solutions don’t require a new hire, don’t require information technology infrastructure, don’t require new expertise, and implement in days.
Many others using it – must be the right (safe) choice.
Competitive advantage – the six steps will either give you a competitive advantage over your competitor, or you’ll need them to level the playing field with your competitor
About Dayna Cosgrove
Danya is a creative professional specializing in web design and development, with experience in marketing, advertising, and graphic design.