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Archive for the ‘Email Marketing’ tag

Package the Right E-Mail Marketing Approach for the Holidays

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With the holiday season right around the corner, does your small business have its e-mail marketing campaign in place and ready to go? If not, you could be left scrambling at the last minute.

Email MarketingThe holiday season for many small businesses can be a make or break time.

For those in the retail business, for example, the holiday rush can be an opportunity to make up for lackluster sales earlier in the year. For small businesses that have a tough time selling over the holidays, it can place them in a very precarious position heading into the next year.

In the event your company’s got questions regarding its e-mail marketing opportunities with the coming holidays, here are some thoughts to consider:

  • Make sure your distribution frequency is good – Another important item to keep in mind is that your distribution frequency is solid. Be sure to check the activity from your mailing list a year ago at this time, making necessary adjustments along the way. Prior to the holiday email cycle starting, push out a re-engagement campaign to get less active members engaged. That can include a special email to folks who haven’t opened or clicked in the last several months or a holiday survey to determine what subscribers want from you this season. Also look into having an added opt-in with a holiday campaign to grow the distribution frequency just for those customers seeking it;
  • Stand out from the crowd – It is important to remember that your subscribers’ get inundated with email promotional content leading up to the holidays. That being the case, you need your online marketing message to stand head and shoulders above the rest. Make sure you give the subscriber incentive to want to read your message and not hit the delete button;
  • Get your message out early – Start the message campaign early and inform your subscribers the importance of doing their business sooner rather than later with the holiday rush coming up. Make sure that your promo emails are done in plenty of time so that they get to the consumer sooner than your competition’s does;
  • Engage your social media channels – Given the importance of social media in today’s marketing efforts, make sure you engage the different social networking sites (Facebook, Twitter, LinkedIn etc.) to target additional audience members. The great thing with social networking sites is it is a free other than a little time and effort. Be sure, however, you don’t use SM just to promote endlessly. Take the time to engage with both present and potential customers regarding your products and services. Bottom line…. be engaged;
  • Be relevant after the holiday rush – It is a given that many shoppers look for bargains right after the holidays, so give them a reason to want to come back to you in 2012. Offering incentives to stick with you after the holidays is a great way to go about that;
  • Be a mobile player – With more and more individuals using mobile devices to stay in touch with the world, be sure your campaign can accommodate such needs. When designing copy and images, make sure they will work smoothly with mobile devices. This brings on added importance given that many individuals will have their mobile devices with them while shopping etc. You can provide them with valuable deals and offers right at that time.

The bottom line is that the holiday season demands much attention from consumers; make it so that you’re at the top of their shopping wish list.

Dave Thomas, who covers among other subjects vehicle insurance writes extensively for www.business.com an online resource destination for businesses of all sizes to research, find, and compare the products and services they need to run their businesses.

Written by ActiveConversion

October 18th, 2011 at 8:23 am

Are You Marketing the Right Company Strategy?

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If your company’s marketing strategy appears to be taking on some water, perhaps it is time to set sail on a new course?

Since marketing plays such a key role in the direction of many companies, take the time to review your company’s efforts and if they are being directed squarely where they should be.

New StrategyReviewing Your Marketing Needs

As you review your company’s marketing needs, analyze where your return on investment (ROI) could be improved, where money may be disappearing to and where you see your company’s finances down the road.

Among the specific areas to zero in on are:

  • Numbers review – It is important to review the company financials to determine if change is necessary.
  • Marketing efforts – Where are your marketing dollars going? Have you changed anything significantly in the last six months or years? If so, what were the end results?
  • Get an outsider’s opinion – While it is easy to judge things from your end, have an outsider look at your marketing efforts. They can give an unbiased viewpoint as to what may be working, what isn’t likely to work and where the dollars should be going;
  • Do an industry review – See what others are doing with their marketing efforts. Are they putting the pedal to the metal or are they pulling back? While you don’t necessarily want to emulate what the competition is doing, it doesn’t hurt to review their efforts.
  • Customer feedback – Most importantly, get feedback from the clients you are marketing to. Find out what they like and don’t like. If they feel something isn’t working but you aren’t aware of that, how will you fix it?

While you don’t want to be changing your marketing efforts every month, tweaking here and there is by all means a good thing to consider.

If you decide that a change to your marketing game plan is in order, be sure you can answer the question as to why this is in the first place.  At the end of the day, companies need to determine and understand the ongoing cost of promoting and advertising their brand to their customer base and the potential prospects.

Dave Thomas is an expert writer on items like copier machines and is based in San Diego, California. He writes extensively for an online resource, providing expert advice on digital copiers for small business owners and entrepreneurs at Resource Nation.

SMBs Get Boost from Online B2B Marketing

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Marketing used to be only for the bigger companies. They were the only ones who could afford major marketing campaigns on buses, signs and in news print. These days, SMBs are getting a huge boost in everything. Even in the B2B market, SMBs are able to compete with the larger businesses. It all has to do with the ability to market their company online. The biggest key to the marketing online is the ability to properly use a few key marketing techniques. This way, they get the attention that they need as well as the revenue that they deserve.

Online MarketingThere are three main components any business will need if it is to have any hopes of being able to get the kind of B2B business it is looking for. They need to be able to have a website which takes advantage of everything that SEO has to offer. It is necessary to have a working knowledge of the social media sites to use them correctly. It is also necessary to be able to market through means like email. If you have mastered these concepts, you will be assured of having a great business with a lot of success.

Using SEO for Marketing

Of all of the different online marketing techniques, one of the most important is the ability to draw people to your website without having to pay any money at all. By using SEO material, it is possible to make sure that those searching for the things you have to offer will be able to find your website. They will learn about your company through the kind of content that you have available so that they can see how your company will benefit theirs.

Using Social Media for Marketing

Purchasing managers spend just as much time online through social media sites as anyone else. They want to find out about the businesses that they are buying from before making a purchase. Make sure that all of the content which is on your social media site will properly represent your company to any possible clients. This way you will be able to build a loyal following of people who will receive every piece of marketing that you attach to Facebook posts as well as the posts that make to your Twitter account.

Using Email for Marketing

Email is still something which is checked every day by individuals and businesses alike. It is possible to gain the attention that your company needs by sending out different emails. This way you will be able to market everything from a digital security system to the services and products other businesses might want to purchase. Gathering email addresses is possible through your social media pages as well as through your website. Using them will help you to get the word out about the latest that your company has to offer.

Author: Matt Kraustrunk, Resource Nation.

Resource Nation provides free tools, tips, and purchasing advice for business owners and entrepreneurs in over 100 business categories ranging from phone systems to credit card processing. Whether it’s connecting businesses with local and national pre-screened vendors, or offering easy service comparisons on a VoIP service, Resource Nation empowers business decision makers by providing the information they need to make smart choices.