B2B Marketing Blog » How To Guide http://b2b-marketingblog.activeconversion.com New Gen B2B Marketing - What a business needs to know to market today. Wed, 07 Dec 2011 18:53:58 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Social Media Marketing; Free “eHow To” Guide http://b2b-marketingblog.activeconversion.com/2010/02/social-media-marketing-free-ehow-to-guide/ http://b2b-marketingblog.activeconversion.com/2010/02/social-media-marketing-free-ehow-to-guide/#comments Thu, 18 Feb 2010 22:18:24 +0000 Yves Matson http://b2b-marketingblog.com/?p=917 In the third of their very popular “eHow To” guides, this guide explores how to effectively use Social Media for marketing.  While a lot of ink has been spilled on this topic, this guide approaches it from a layman’s perspective, and focuses on the business case and a pragmatic way to implement in a way that will succeed.

“The spectacular growth of social networking sites like Facebook, LinkedIn and Twitter have taken B2B marketing by storm. B2B marketers recognized that they have access to hundreds of millions of people who have registered for and are using social networking sites.

More importantly, within those substantial groups B2B marketers can target their messages and advertising directly to the audience that will be the most receptive to their product or service, using the underlying technology inherent in social networking sites …

Social media differs from traditional media in that social media is where many individuals share information with each other rather than one source broadcasting to the masses. In Web 2.0 marketing language, it is many-to-many instead of one-to-many.”

Specifically it speaks to integrating Social Media efforts into wider eMarketing such as SEO/SEM and email marketing, all the while managing the flow of new referrals with proven marketing automation tools such as ActiveConversion.

Link to download page

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