B2B Marketing Blog » Lead Nurturing guide http://b2b-marketingblog.activeconversion.com New Gen B2B Marketing - What a business needs to know to market today. Wed, 07 Dec 2011 18:53:58 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 A Marketing Automation eHow To Guide to Lead Nurturing http://b2b-marketingblog.activeconversion.com/2009/12/a-marketing-automation-guide-to-lead-nurturing/ http://b2b-marketingblog.activeconversion.com/2009/12/a-marketing-automation-guide-to-lead-nurturing/#comments Tue, 08 Dec 2009 18:09:45 +0000 Yves Matson http://b2b-marketingblog.com/?p=795 ActiveConversion recently published an “eHow To” guide to Lead Nurturing that we at the SMB Marketing Blog would like to share with you (link, or click on the image at right).

From the landing page for the guide:lead nurturing guide

Lead nurturing is the process of communicating with prospects who are not yet ready to buy.

Only 10 to 25 percent of all leads are sales-ready. A similar percentage of leads are not qualified at all. This means 50 to 80 percent of all leads generated are potentially wasted if no appropriate action is taken.

With lead nurturing B2B marketers can realize significant benefits. Leads that are not sales-ready are not lost and significant online lead generation effort is not wasted. Automation of lead nurturing increases the ROI of all online marketing activities.

To download this whitepaper on why, when, and how to implement an automatic lead nurturing plan for your business, follow this link or click on the image to the right.

(eHow To Guides)

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