Archive for the ‘Whitepaper’ tag
Marketing Automation for Health Care Vendors
Sales reps in the health care industry go through complex and resource intensive sales cycles. Marketing automation and sales intelligence tools such as ActiveConversion facilitate sales to the health care industry by closely identifying prospects who are already interested and engaged buyers. This results in much shorter sales cycles and much more qualified prospects.
Download this eGuide that demonstrates how ActiveConversion speaks to the health care industry. The guide shows how our marketing automation system combined with sales intelligence, not only nurtures identified visits, but also identifies anonymous visits. This intelligence combined with the knowledge of who is ready and when, increases sales effectiveness and enables sales reps to target prospects that are ready to buy.
Some of the key points covered in this eGuide:
- How online behaviour contributes to real time sales intelligence
- How important it is to get real time sales intelligence and what health care industry vendors can do to make the best use of it
- What to do about prospects that are not ready to buy.
Download this free whitepaper to learn how health care industry vendors can increase sales and revenue by adopting marketing automation.
A Marketing Automation eHow To Guide to Lead Nurturing
ActiveConversion recently published an “eHow To” guide to Lead Nurturing that we at the SMB Marketing Blog would like to share with you (link, or click on the image at right).
From the landing page for the guide:
Lead nurturing is the process of communicating with prospects who are not yet ready to buy.
Only 10 to 25 percent of all leads are sales-ready. A similar percentage of leads are not qualified at all. This means 50 to 80 percent of all leads generated are potentially wasted if no appropriate action is taken.
With lead nurturing B2B marketers can realize significant benefits. Leads that are not sales-ready are not lost and significant online lead generation effort is not wasted. Automation of lead nurturing increases the ROI of all online marketing activities.
To download this whitepaper on why, when, and how to implement an automatic lead nurturing plan for your business, follow this link or click on the image to the right.
