Can Negative Reviews from Customers Create Opportunities?
Mitch Joel, the author of “Six Degrees of Separation”, says sometimes negative customer’s reviews provide better opportunities for a business. Though negative reviews are not taken that well it might be a game changer for your business.
Customers provide their reviews for the product they bought from you, and also for the kind of service they received with the level of support they get – and all these help establish credibility and bring in potential customers and inquiries. Though the majority of product reviews on the web are encountered for B2C kind of engagements, B2Bs can also reap the value customer reviews and help bring their offerings to the same ball game. One of the biggest barriers to businesses implementing customer reviews is the fear of negative comment(s). Contrary to the popular belief that it is better to only display positive reviews, negative reviews do hold some value. Here are some of the benefits of having not so perfect product reviews:
Not so perfect reviews mean that the published reviews are genuine and not necessarily fabricated. They establish authenticity!
Decision makers often check for reviews to make their final decision, so having them helps confirm their decision
Negative reviews can help you correct that particular negativity
Companies can also find ways to better their business/product or service based on the reviews submitted.
Some interesting stats from PowerReviews that you might find useful:
This is for all the businesses out there. Human nature is to look and find negativity first, so don’t be afraid to be a human first and show some of your imperfection – it’s all well. Thus, negative reviews can help make you a better business. How can we all improve if everyone said that we were perfect? We cannot, and that’s the truth. The world is imperfect, as we commonly say it, and our mistakes make us perfect.
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About Jim Wong
Jim is a digital veteran with over 10 years of experience driving digital strategy and leading multi-discipline teams for national & local brands in over 20 industries. His expertise is in leveraging digital marketing to market businesses smarter and better through a data focused, performance ROI driven approach.